Bachelor of Business Administration (BBA)
The Bachelor of Business Administration is a three-year undergraduate programme designed to build confident, capable, and forward-thinking business professionals. Combining management theory with practical application, the BBA equips students with the skills to navigate complex business environments — whether they aim to lead organisations, launch ventures, or pursue advanced study in management.
Duration
3 Years (6 Semesters)
Seats
Shift I: 60 | Shift II: 15
Eligibility
10+2 in any stream
Beyond Technical Knowledge
Business today demands more than technical knowledge. It demands leaders who can think strategically, communicate persuasively, manage people effectively, and act ethically in a rapidly changing world. The BBA programme addresses all of this — giving students a comprehensive grounding across every core function of business, from finance and marketing to operations and law. Every course is designed not just to inform, but to develop real professional competence.
What You Will Learn
Eight core courses covering every function of modern business — from strategy and finance to people, communication, and the law.
Principles of Management & Leadership
Begin with the bedrock of business education. Students explore the fundamental theories and practices of management — planning, organising, directing, and controlling — while also developing an understanding of what makes great leaders. This course sets the tone for how students think about organisations and their own potential within them.
Marketing Management
Understand how businesses identify, reach, and retain their customers. From market research and consumer behaviour to branding, digital marketing, and campaign strategy, students learn how to craft compelling value propositions and drive business growth through effective marketing.
Human Resource Management
People are every organisation's most important asset. This course covers the full employee lifecycle — recruitment, training, performance management, motivation, and workplace culture — preparing students to manage teams with both strategic thinking and human sensitivity.
Financial Management & Accounting
Develop fluency in the language of business. Students learn how to read and interpret financial statements, manage budgets, analyse costs, and make sound investment decisions. This course builds the financial literacy every business professional needs, regardless of their role.
Business Communication
In business, how you say something matters as much as what you say. Students develop skills in professional writing, presentation, negotiation, and interpersonal communication — learning to convey ideas clearly and persuasively across a range of business contexts and audiences.
Entrepreneurship & Innovation
Think like a founder. This course takes students through the process of identifying opportunities, developing business ideas, building models, and navigating the challenges of launching and scaling a venture. Whether or not students start their own business, this course builds an entrepreneurial mindset that is valuable in any career.
Operations Management
Explore how businesses design, manage, and improve the processes that deliver products and services. Students study supply chain management, quality control, logistics, and efficiency — understanding how operational excellence translates directly into competitive advantage.
Business Law & Ethics
Understand the legal and ethical framework within which all business operates. From contracts and corporate law to intellectual property and ethical decision-making, this course ensures students graduate as responsible professionals who understand their obligations to stakeholders, society, and the law.
What You Graduate With
By the time you complete this programme, you will be able to:
A Launchpad for Every Career
The BBA is more than a degree — it is a launchpad. Graduates go on to build careers across every sector of the economy, from banking, consulting, and marketing to startups, family businesses, and public institutions. For those who wish to go further, the BBA also provides an excellent foundation for an MBA or other postgraduate management programmes. Whatever path you choose, this programme ensures you are ready for it.
Duration
3 Years
Mode
Full-time
Eligibility
10+2 in any stream